Why Tech Giants Are Offering Premium AI Tools to Millions of Indians for Free
Major tech companies are giving away advanced AI features at no cost to India’s huge online crowd. This smart plan helps build daily use while collecting data to improve their tools.
India’s tech world is buzzing with a new trend. Big companies like OpenAI, Google, and Perplexity AI are handing out free premium access to their top AI tools. This means millions of Indians can now use powerful chatbots and search engines without paying a dime. For example, OpenAI is offering a full year of its new ChatGPT Go model for free. Google has teamed up with Reliance Jio to include AI perks in cheap data plans. Perplexity AI is working with Airtel to give users over a year of free service.
Why are these firms doing this? Experts say it’s a careful business move. India has more than 900 million internet users, most of them young and under 24. With some of the lowest data prices in the world, people here use apps a lot. This gives companies a chance to get users excited about AI early on. Once people get used to it, they might pay later for extra features. As Tarun Pathak from Counterpoint Research explains, the goal is to “hook” users on these tools before charging them.
Another big reason is data. When millions use AI, companies learn from real questions and chats. This helps make the tools smarter, especially for India’s mix of languages and needs. Pathak notes that India’s variety creates useful examples that can work worldwide. Tech writer Prasanto K Roy adds that users often share data for free perks, but rules on privacy may tighten as AI grows.
This free access also fits India’s open digital rules. Unlike strict places like Europe, India lets these deals happen easily. It echoes how cheap data plans once brought billions online here. In the end, it’s a win for users who get cutting-edge tech without cost. For companies, it’s a step to lead in a fast-growing market. As AI spreads, watch how it changes daily life in India.
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