Apple Reveals Strong Start for iPhone 17 Sales in Latest Update
Apple has shared its first look at how the new iPhone 17 is performing in the market. During a recent earnings call, company leaders said sales are beating what experts expected for the holiday season. This comes just weeks after the iPhone 17 launched on September 12, 2025. The update has boosted Apple’s stock price to new highs, pushing the company’s value past $4 trillion for the first time.
Early data shows the iPhone 17 series is off to a great start. Research from Counterpoint Research found that sales in the first 10 days were 14% higher than the iPhone 16 in both the US and China. In China, preorders broke records in the first minute of launch, far outpacing the previous model. Overall, the entire iPhone 17 lineup has seen the biggest early sales in years across the globe, with strong demand for the base model.
Even though some models are still sold out, shipping times have improved quickly. In the US, the iPhone 17 models made up 29% of all iPhone sales in their first few weeks, a big jump from past launches. CEO Tim Cook predicted that iPhone sales for the next quarter will top Wall Street guesses by a wide margin, with total revenue also set to rise. This positive news has led to a 4% jump in shares after hours.
The strong sales come as Apple focuses on new features like better cameras and faster chips in the iPhone 17. While the slimmer “iPhone Air” model has mixed early reviews, it has not hurt overall demand. Investors are watching closely for the full earnings report, which will give more details on how the iPhone 17 is driving growth.
This glimpse into iPhone 17 sales highlights Apple’s continued strength in the smartphone world. With holiday shopping ahead, the company looks set for another busy season.
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